Approached by our client, GTA Concrete Connection Inc., our team was tasked with creating a brand identity for their new subsidiary company – Smartcrete. This was to be an identity for a new and modern construction company with a very strong focus on the digital space.

Additionally, we were to design and develop a web application that would house the company’s newly created proprietary algorithm that specifies how much concrete is needed by simply entering a few key dimensions of a project. The web app would also allow end users to place their concrete orders while allowing the internal staff to fulfill said orders. A tablet application for drivers to coordinate and fulfill orders was also to be created, and lastly, a standard marketing website to promote it all.