Smartcrete
A modernized user experience for concrete ordering & logistics
Delivered
UX/UI Design
Web Design & Development
The Brand
Smartcrete is a company specializing in delivering concrete to its customers using volumetric mixing trucks. Unlike most concrete companies, customers will be able to order their desired concrete online, creating an easier, modernized and more transparent user experience of ordering within the construction industry.
The Challenge
Approached by our client, GTA Concrete Connection Inc., our team was tasked with creating a brand identity for their new subsidiary company – Smartcrete. This was to be an identity for a new and modern construction company with a very strong focus on the digital space.
Additionally, we were to design and develop a web application that would house the company’s newly created proprietary algorithm that specifies how much concrete is needed by simply entering a few key dimensions of a project. The web app would also allow end users to place their concrete orders while allowing the internal staff to fulfill said orders. A tablet application for drivers to coordinate and fulfill orders was also to be created, and lastly, a standard marketing website to promote it all.
Brand Identity
Our approach for the identity was one that focused more so on the digital space. As pioneers of this business model within their industry we wanted to create as much credibility and trust between the brand to its target audience by presenting them as a tech company that delivered concrete as supposed to a concrete company that was in tech.
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Web App
The traditional concrete ordering process has long been deemed as a nightmare user experience by customers. As a way to streamline said process, we redesigned it to be fully digital in which users can now order their concrete completely online while never having to talk to anyone. The 2 minute ordering process is made simple for both professionals and DIYers alike via Smartcrete’s proprietary algorithm.
