With the overall character and mood of the brand having a more buttoned-up, minimal, and ultimately upscale feel, I elected to stick within those paramateres when creating the logo as well. A wordmark was used as the primary logo of the brand as it perfectly captures and personifies the character of the brand based on the customized typeface used. 

Kych & Co. uses a very innovative and proven project management process that has helped it dramatically streamline the management of projects so well that they eventually plan to release their PM process to the public. The goal was to speak to their level of innovation within the brand identity, which was accomplished with the use of geometric angles, shapes, and even custom patterns. 

All of this coupled together made for an excellent marriage that created a sophisticated word mark that perfectly represents the brand it portrays – Kych & Co.