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Category: Branding

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Branding Portfolio WP Print

Giselle Larios

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Branding

The Brand

Giselle Larios is a brand representative of the Real Estate Sales Rep – Giselle Larios. Known for aiding clients in the buying and selling of real estate, the Giselle Larios’ brand prides itself on delivering excellent service with real results.

The Brand Identity

The Giselle Larios logo was designed to be one that is very direct and simple. A ‘GL’ monogram was used as the logomark to represent the initials of the face of the brand – Giselle Larios.

The typeface chosen was used to embody the modern persona of the brand while creating a functioning marriage between the logomark and logotype.

Brand Character

High-End

Professional

Modern

#9f8000

#0d0e60

#ffffff

 #000000

#9f8000

#0d0e60

#ffffff

 #000000

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Branding Portfolio WP Print

Amanda J Events

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Branding

The Brand

With a high focus on weddings and corporate events, Amanda J Events is an event planning brand centered around bringing its clients’ visions to life, while creating an unforgettable experience for the client to enjoy.

The Brand Identity

The Amanda J Events logo was designed to speak primarily to the modern day strong woman. An AJ monogram was used as the lettermark to represent ‘Amanda J’. The style and feel of the lettermark is strong in its boldness yet gracefully elegant and chic with its smooth curves.

The typeface chosen creates the perfect marriage between beauty and brains as its serious and corporate feel allows the logo to speak to both the corporate and creative worlds it will live in.

Brand Character

High-End

Unforgettable

Elegant

The Colour Palette

The colour palette of the brand is made primarily of a navy blue and gold. Together these 2 colours help to symbolize and psychologically reiterate some of the brand’s character traits. Aesthetically, the marriage between the colours is perfect, creating an unforgettable and subtly luxurious viewing experience.

Navy Blue

RGB: 0.59.105
HEX: #003b69
CMYK: 41% 18% 0% 59%

Gold

RGB: 192.131.40
HEX: #c08328
CMYK: 0% 24% 60% 25%

Dark Blue

RGB: 16.55.95
HEX: #10375f
CMYK: 31% 16% 0% 63%

Categories
Branding e-Commerce Portfolio WP Print Web Design & Development

Bouswari

Artisan Handcrafted Luxury Goods

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Branding

Press Kit

Lookbook

E-commerce Website Design & Development

The Brand

Bouswari is an African inspired upscale bag and pendant company. It sets itself apart from all other companies by combining Canadian & African expertise to create products of luxurious class manufactured primarily in Senegal. The Bouswari brand evokes a feeling of luxury from a fashion point of view. It has a minimalist feel to properly represent the products the company will be producing.

The Brand Identity

The Bouswari brand was designed to evoke a feeling of luxury from a fashion point of view. It has a minimalist feel to speak to its of the upper class target audience as well as to properly represent the products the company produces.

The Bouswari logomark is inspired by the headgear worn by Bassari men and women. During initiation feasts, both genders wear their best costumes. Men in particular wear elaborate straw headgear, depicted in our logo.

#e3d2b2

#000000

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Branding Portfolio WP

Flash Forward

Delivered

Rebranding

The Brand

Flash Forward Media Group is a media production company specializing in high quality cinematography and looking to create merchandise for their growing fan audience.

The Brand Identity

With the main theme of Flash Forward Media Group (FFMG) being about moving forward, I elected to fuse the elements of a play button and the letter ‘F’. The play button speaks to the nature of the brand being a media & production company along with the theme of moving forward, while the letter ‘F’ is representative of the first letter of the brand’s name.

Brand Character

Cool

Modern

Edgy

Old Logo
New Logo

White

RGB: 255.255.255
HEX: #ffffff
CMYK: 0% 0% 0% 0%

Rustic Gold

RGB: 153.102.51
HEX: #996633
CMYK: 0% 20% 40% 40%

Black

RGB: 0.0.0
HEX: #000000
CMYK: 0% 0% 0% 100%

Categories
Branding Portfolio WP UX/UI Web Design & Development

Smartcrete

Smartcrete

A modernized user experience for concrete ordering & logistics

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UX/UI Design

Web Design & Development

The Brand

Smartcrete is a company specializing in delivering concrete to its customers using volumetric mixing trucks. Unlike most concrete companies, customers will be able to order their desired concrete online, creating an easier, modernized and more transparent user experience of ordering within the construction industry.

The Challenge

Approached by our client, GTA Concrete Connection Inc., our team was tasked with creating a brand identity for their new subsidiary company – Smartcrete. This was to be an identity for a new and modern construction company with a very strong focus on the digital space.

Additionally, we were to design and develop a web application that would house the company’s newly created proprietary algorithm that specifies how much concrete is needed by simply entering a few key dimensions of a project. The web app would also allow end users to place their concrete orders while allowing the internal staff to fulfill said orders. A tablet application for drivers to coordinate and fulfill orders was also to be created, and lastly, a standard marketing website to promote it all.

Brand Identity

Our approach for the identity was one that focused more so on the digital space. As pioneers of this business model within their industry we wanted to create as much credibility and trust between the brand to its target audience by presenting them as a tech company that delivered concrete as supposed to a concrete company that was in tech.

#2e3f51

#f9843e

#fff1e6

#78899c

#c0ccd9

#e6edf6

Web App

The traditional concrete ordering process has long been deemed as a nightmare user experience by customers. As a way to streamline said process, we redesigned it to be fully digital in which users can now order their concrete completely online while never having to talk to anyone. The 2 minute ordering process is made simple for both professionals and DIYers alike via Smartcrete’s proprietary algorithm.

Categories
Branding Portfolio WP Print

Kych & Co.

Kych & co.

Home improvement for the busy professional.

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Branding

The Brand

Kych & Co. is a full service design and construction company, who’s primary focus is residential home improvement. With their innovative approach to the overall design and construction process of home renovations, Kych & Co. prides itself on delivering a turn-key hassle-free service to its clients. 

Brand Character

Sophisticated

Modern

Clean

Luxury

The Brand Identity

With the overall character and mood of the brand having a more buttoned-up, minimal, and ultimately upscale feel, I elected to stick within those paramateres when creating the logo as well. A wordmark was used as the primary logo of the brand as it perfectly captures and personifies the character of the brand based on the customized typeface used. 

Kych & Co. uses a very innovative and proven project management process that has helped it dramatically streamline the management of projects so well that they eventually plan to release their PM process to the public. The goal was to speak to their level of innovation within the brand identity, which was accomplished with the use of geometric angles, shapes, and even custom patterns. 

All of this coupled together made for an excellent marriage that created a sophisticated word mark that perfectly represents the brand it portrays – Kych & Co.

#fef0d8

#000000

#ffffff

#403c36

#7f786c

#bfb4a2

#fef3e0

#fef6e8

#fff9ef

Patterns

This custom seamless pattern is design with triangular shapes to represent the brand’s cutting-edge innovation. It also serves as an additional design element that can be used throughout the brand application. 

Pattern - Filled

Pattern - Outlined

Typeface

Manrope Font Family

Aa 

Aa 

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

Categories
Branding Portfolio WP Print

Wedding Planner Magazine

The Wedding Planner & Lifestyle Magazine

Providing Wedding Inspiration & Love Stories

Delivered

Rebranding

Editorial Design

Print Design

The Brand

The Wedding Planner & Lifestyle magazine aims to showcase and celebrate love by sharing stories, inspiration and vendors through the magazine.

The Brand Identity

Being in the magazine industry a wordmark was used as the overall logo for the brand. The brand is described to embody the themes of elegance, romance, and royalty. Thus the typefaces chosen were chosen to represent each of those traits. 

Old Logo
New Logo

#330053

#4ab6fc

#c08328

#c4b7e0

#ffffff

 #000000

Categories
Branding Portfolio WP Print Web Design & Development

Pro Accessibility

PRO ACCESSIBILITY

Accessibility Design & Construction

Delivered

Rebranding

Web Design & Development

Print Design

The Brand

Pro Accessibility Ltd. is a construction and project management firm. They design, modify and build homes and work environments for seniors and individuals with physical and or mobility limitations.

The Brand Identity

The Pro Accessibility logo was designed to embody two of the main values it provides its clients – mobility and structure. Angled lines were used to convey movement and mobility while the strong bold lines along with the letter ‘A’ represent structure. All in all, a ‘PA’ monogram was used to add individuality and character to the logo that will better be suited to represent the brand Pro Accessibility. 

Old Logo
New Logo

Rustic Gold

RGB: 153.102.51
HEX: #996633
CMYK: 0% 20% 40% 40%

Sky Blue

#4ab6fc

White

#ffffff

Blue Ruin

#006cd8

Effervescent Blue

#002e5c

Black

 #000000

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